John joined dnata in November 2017, as CEO B2B Europe, a move that ended four years in Miami as COO of Spafinder Wellness – a role that he has graduates to having been the brand’s Managing Director in London. In May 2018, John’s role within dnata expanded and he assumed the responsibility for all B2B and B2C brands within the UK. He is now CEO of dnata Travel Group and is responsible for a portfolio of 30 travel brands across leisure , travel trade, travel technology, corporate travel and destination management sectors, in more than 20 countries. John has held several non-executive director posts in travel, as well as served on boards of both the UK’s Institute of Travel & Tourism and Association of British Travel Agents.