Juliano Lissoni is Managing Director at MCI Canada, where he leads the delivery of complex conferences and strategic initiatives for association and corporate clients nationwide. With more than 20 years of experience in the business events industry, he brings an integrated perspective spanning event strategy, marketing, and organizational growth.

He is the founder of the Data + AI Lab at MCI Canada, an initiative dedicated to helping associations and organizations make better use of their data to support decision-making, strengthen engagement, and drive innovation. His work focuses on translating insights from events, membership, and digital interactions into practical strategies that deliver measurable impact.

Juliano holds an MBA in Marketing from ESPM, an MSc in Management from UFSC, and an ACE in Management, Innovation, and Technology from MIT Sloan School of Management. He is also a proud member of the US–Canada Advisory Board of PCMA.