Skift Live

Julie Grieve



Julie Grieve is the founder and CEO of Criton, a guest engagement and integrations platform for the hospitality sector. Criton simplifies digital transformation in the independent hotel sector by creating a branded guest app which allows hotels, resorts, serviced apartments and groups to integrate all of their guest facing technology including booking, check-in, mobile access and mobile ordering. Criton digitizes the guest journey, reinforcing brand, driving guest engagement, increasing revenues and delivering ROI from guest facing technology.

Julie set up and was CEO of Lateral City, a luxury serviced apartment operator in Scotland when she had the idea for Criton, having been frustrated at how static her guest information had become and how disconnected she found the hospitality tech world. Julie’s vision for Criton is to give independent operators access to big chain technology.

Julie is also a Director of Women in Tourism, an Ambassador for Women’s Enterprise Scotland and she sits on the People and Culture Advisory Board for the HSMAI.

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