H.E Executive Director Ali Al Shaiba joined the Department of Culture and Tourism
– Abu Dhabi as Digital Marketing Director in 2018 and was appointed as Executive
Director of Tourism and Marketing at DCT in 2019. He currently also serves on the
Board of Directors of one of the UAE’s largest production companies, Image Nation.
Al Shaiba brings a wealth of experience in marketing and communications to the
Department of Culture and Tourism – Abu Dhabi that has enabled him to become
an effective and innovative leader in this field. Prior to joining DCT, he was the
Executive Director of Commercials at the Abu Dhabi Media Company, the top media
establishment in the emirate of Abu Dhabi.
He has also occupied senior roles in several media organisations across the UAE,
including acting as a consultant for the Crown Prince Office – Dubai and Noon.com
and acting as the Head of Technical Operations of Dubai Police. He was also the
Founder and CEO of Twenty Thirty Media from 2010 to 2015, Tapit Marketing from
2011 to 2014, and was the CEO of the Abu Dhabi Digital Media Establishment from
2015 to 2017.
Al Shaiba specialises in effective marketing management and strategy planning,
with focus on the field of digital marketing. His strong leadership skills, as
demonstrated by his extensive track record as a successful marketing director,
have made him well-suited to effectively guide the marketing and communications
efforts within the Department and Culture of Tourism – Abu Dhabi towards success.
Ali Al Shaiba holds an Executive Leadership Degree in Business Administration and
Management from the University of Oxford, as well as a High Diploma in Computer
Networking from the Higher College of Technologies, Dubai.