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While attendee numbers continue to be on an upswing, registrations are occurring later in the process. This leads to challenges related to hotel room blocks, F&B ordering, and more. So, the goal of a marketing plan should not only be to hit expected numbers but do so in a timely way to assist planners, many of whom are working with fewer teammates and decreased budgets. Coupled with trying to break through the noise on social media and full email inboxes, it is no easy task to hit the right audience with a message that will resonate at the right time.
More than ever, event teams need to find the right partner and technology to deliver clear, timely messages to keep meetings top of mind and convince would-be attendees that your event can’t be missed. Today’s technology allows for greater automation and pre-scheduling capabilities, and integrating data into these campaigns creates opportunities for more strategic messaging.
In this webinar, Anush Alexander, Chief Marketing Officer, Stova and Madeleine Monaghan Golda, Director of Global Training, Stova, and Kristen Ashton, Vice President of Business Development, Executivevents, Inc. will explain the importance of the blending state-of-the-art technology with fundamental knowledge on creating engaging events.
Stova is the definitive event technology ecosystem with end-to-end solutions designed to deliver for any event no matter the size or complexity. Stova offers event organizers the most complete full-service event management solution to make the event journey seamless and enjoyable for event planners. Designed to provide event leaders and marketers flexible options, Stova’s platform has everything an event professional needs to meet their evolving event technology needs.
This virtual event was created by SkiftX, Skift’s in-house creative studio. SkiftX creates content, research, and experiences for travel’s biggest brands. Interested in co-creating an event with us? You find out details about event sponsorships and other custom opportunities by emailing our sales team.
This event qualifies for 1 credit under the Strategic Planning category.
Skift Meetings is accredited by the Events Industry Council to provide clock hours for webinars. If you are working on your Certified Meeting Professional (CMP) accreditation and want to earn CEs, you can add 1 credit hour by attending this webinar.