As Chief Sales Officer of Visit Phoenix, Lorne Edwards sets and guides strategic initiatives for convention sales, destination services and leisure sales. Edwards is responsible for positioning Greater Phoenix as the premier global destination for meetings, events, and leisure visitation.
He currently serves as co-chair of Destinations International large market roundtable within the Convention Sales and Services Committee. His many industry memberships include Professional Convention Management Association, Meeting Professionals International. Edwards also served on American Society of Association Executives Industry Partner Alliance Board, Destination’s International’s Diversity Equity and Inclusion Committee and was named to U.S. Travel Association’s Inaugural Leadership Program in 2022. Edwards sits on the University of Arizona Health Sciences Community Council and was a founding member of Association Forum’s Healthcare Collaborative which has elevated Phoenix as a world class hub for hosting national healthcare and STEM related conferences.
Edwards has held several leadership roles at Visit Phoenix including most recently Sr. Vice President of Sales & Destination Services. Additionally, Edwards spent over 16 years with Hyatt Hotels Corporation in sales leadership roles Boston, Denver, Atlanta, and Orlando.
A native of Antigua, West Indies, he received a Bachelor of Science degree in Business Administration and Hospitality Management from the University of Central Florida.
Edwards enjoys spending time with his four children, travelling, reading, music, and is a podcast and soccer enthusiast.