Skift Live

Matthew Biboud-Lubeck

VP, Head of Product Marketing


Matthew Lubeck is the Vice President, Customer Data Transformation and head of the Strategic Advisory Practice at Amperity, a Customer Data Platform trusted by brands like Starbucks, Nordstrom, and Alaska Airlines.  Lubeck is a trusted advisor and customer centricity change agent to the C-suite of leading consumer brands.

Prior to joining Amperity, Lubeck spent the past 10 years with global beauty conglomerates L’Oréal and Estee Lauder Group, where he was Group Head of Customer Data Strategy and Analytics, leading 30 of the world’s most loved beauty brands to use data and build incredible beauty experiences, creating L’Oreal’s #1 profit and sales growth driver.

Lubeck started his career in the travel industry, where he was a principal member of the Virgin Atlantic loyalty marketing team. He lives in Seattle with his husband and 2 year old daughter.

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