Melissa Van Dyke joined Creative Group in 2019 and currently serves as Senior Vice President of Integrated Marketing and Innovation where she oversees Marketing, Creative, Production, Solutions Development, and Partnerships. In her time at Creative Group she has served as both Vice President of Design and Insights and as Senior Vice President of Global Customer Experience, where she oversaw global operations for over 400 experiences annually.

Prior to Creative Group, she spent a decade as President of the Incentive Research Foundation, a leading non-profit in the MICE space, where she developed a research engine that tripled the research education footprint and helped expand their premier industry event, The IRF Education Invitational. In her early career, Melissa held leadership positions as Managing Consultant of the Employee Engagement Practice at Maritz and as a Senior Business Process and Technology Consultant for Ernst & Young LLP.

She has authored numerous articles, has been named one of the “Top 25 Women in the Meetings Industry” by Meetings and Conventions Magazine, selected as Incentive Magazine’s “Most Influential People in the Incentive Industry” and authored the chapter on Non-Monetary Awards in the sixth edition of the Compensation Handbook.

Melissa is an avid powerlifter, and her favorite pastime is spending time with her husband and two teenage kids while caring for the most spoiled Guinea Pig in the world – Linnie.