Merilee Karr is the Founder and CEO of UnderTheDoormat Group, an award-winning short-term rental company. UnderTheDoormat Group has three pillars. UnderTheDoormat Managed, is a “distributed hotel,” offering professionally managed flexible rentals. Hospiria is an integrated technology, with SaaS only or SaaS + service options that simplify distribution and operations of short-term rentals for property portfolio owners and hotel companies with residences. TrustedStays is an accredited short-term accommodation and flexible rental booking platform with unique access to corporate and government bookings via the UK’s Government Digital Services Organisation.

As the elected Chairman for the UK’s Short-Term Accommodation Association, she is passionate about helping professionalize and grow the industry in the most responsible way. Merilee has worked with UK and EU governments on regulatory policies, is a regular industry expert on the BBC and other media, and has been recognized by JP Morgan’s Top Female Powered Companies and the Estates Gazette and was named the Business Woman of the Year in 2019.