Mirja Sickel, Executive Vice President for the Traveler Centric Platform at Amadeus, is leading this project facilitating exchange of traveler insights for the travel industry. This initiative tends to establish the trusted framework to enable travel providers to understand the end2end traveler journey and thus provide more personalized service offering. Mirja is based in Madrid and has worked in her 20 years career in the travel industry for airlines, hotels, airports and IT Providers. With such vast experience in the different verticals of the travel industry Traveler Centric Platform is the perfect match to bring together the different players and facilitate a better orchestrated traveler experience.