Naomi Clare Crellin is an Experience Strategist and Designer who is passionate about using empathy to power enterprise in the events we create. She is CEO and founder of Storycraft Lab, an Experiential Engagement agency with expertise in audience design and strategic development. She consults with organizations such as Google, NASA, the Smithsonian, Marriott and more, on projects from product launches to pop-ups, education to enablement, creative and content strategy. Naomi loves teaching – she is adjunct faculty at NYU teaching engagement strategy for events – and is a digital media artist whose work has been displayed as far afield as the Bauhaus Archiv in Berlin.