Noha Abdalla is Chief Marketing Officer for Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors. In this role, she leads the company’s marketing, advertising, communications, and brand-building functions to advance Choice’s corporate strategy across all guest touchpoints. Abdalla also plays a critical role in guiding the development of the company’s evolving technology blueprint and infrastructure roadmap to support future growth objectives and Choice’s marketing vision.

Abdalla joined Choice Hotels in 2022, bringing more than 20 years of experience shaping business strategies and marketing solutions for several of the world’s most well-known organizations. She came to Choice from MyEyeDr.—a Goldman Sachs-equity backed optical company with more than 800 locations nationwide—where she served as chief marketing officer. In this capacity, Abdalla led the company’s first-ever marketing transformation to support the launch of a new CRM (customer relationship management) system, online booking platform, patient portal and in-house media planning and buying function. Prior, Abdalla led all digital owned channels and oversaw all digital marketing communications as the global vice president of digital and content marketing for Hilton. Earlier in her career, Abdalla held roles of increasing responsibility on Capital One’s digital brand strategy and social media team, as well as Discovery Inc.’s Animal Planet marketing department.

Abdalla earned a Master of Business Administration and a Bachelor of Science in International Economics from Georgetown University.