Peter Lewis serves as Chief Commercial Officer at SXSW, where he leads the commercial strategy and execution across partnerships, customer success, content, communications, sales, marketing, and growth markets. He oversees teams that design and deliver festival experiences, partner programming, brand activations, global sponsorships, and go-to-market operations, ensuring the forward-thinking community that comes to SXSW is deeply engaged and connected.

Peter joined SXSW in 2009 and has played a key role in expanding its commercial and creative reach both in Austin and around the world. He holds a degree from the University of Texas at Austin and is a devoted father of three and a lifelong Chicago Cubs fan.