Skift Live

Rafael Museri

CEO & Co-Founder


Rafael (Rafi) Museri is the co-founder & CEO of Selina, a nomadic lifestyle brand that accommodates the needs of a new generation of travelers and digital nomads. Rafi and his business partner, Daniel Rudasevsk, launched Selina in 2015 with the mission of inspiring authentic and meaningful connections through the world’s first work, stay and play ecosystem.

Rafi and Daniel have been immersed in cultural and community building for over a decade — originally through their disruptive real estate company (Dekel), which redevelops struggling neighborhoods into vibrant communities. Based on key learnings from their work with Dekel, they launched Selina and have carried forward the concept of converting distressed assets into community-based and economically viable hospitality properties.

Over the past 5 years, Selina has expanded to 120+ properties in 20 countries as one of the world’s fastest-growing hospitality brands, blending beautifully-designed accommodation with coworking, recreation, wellness, and local experiences. Custom-built for today’s nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Each Selina property is designed in partnership with local artists, creators, and tastemakers, breathing new life into existing buildings in interesting locations worldwide — from urban cities to remote beaches and jungles.

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