Reema Almokhtar is the Senior Director of Tourism Communications & Industry Partnerships at Red Sea Global (RSG), the developer behind The Red Sea and AMAALA, two luxury regenerative tourism destinations that will set new standards in sustainable development and position Saudi Arabia on the global tourism map.

In her role, Reema oversees developing, driving, and managing global media relations, communications as well as travel trade marketing and tourism partnership, to spread awareness and visitation to the destinations, in cooperation with the strategy of the local representation companies on international markets.

Reema brings over 15 years of professional experience in media, communications, PR and marketing, thanks to her time working for various corporations in Saudi Arabia. Prior to joining RSG, she led the marketing and communication department at a Saudi governmental entity. She was also the Head of Destination Marketing at Jabal Omar Development Company, where she developed the marketing and communications strategy, plan, budget forecast, and allocation. Her experience also includes working as a Corporate Communications & PR Manager at ITQAN Capital, and an Editor at Arab News Daily Newspaper.

Reema’s Key areas of expertise include planning and executing marketing and communications strategies and campaigns, Market specific campaigns, product promotions, public relations, destination marketing, corporate communications, promotional campaigns, technical writing and editing, and content development and management.

Her experience includes working in several sectors from mixed-use real estate developments and tourism destinations and residential, to tourism, media, investment, commercial, hospitality, and food and beverage. She holds a bachelor’s degree in European Languages of English Literature from King Abdulaziz University in Saudi Arabia.