Ms. Ho leads Brand HQ, responsible for Brand, Digital and Wellbeing across the Group’s multi-branded portfolio. This encompasses E-commerce, Customer experience and insights, as well as Innovation workstreams working with cross-functional teams for critical change projects within the Group. She joined the Group in 2009, serving across Operations and Headquarters.

An active member in the creative and social business landscape in Singapore and the region, Ms Ho has co-founded two pioneering businesses in the co-working and e-commerce space, as well as the founding chapter of Asia’s largest, volunteer-run creative network. She is also a Red Dot for Pink Dot Business Leader and founding member of the AVPN Gender Network, supported by the Bill and Melinda Gates Foundation.  Ms Ho holds a Bachelor of Science in Sociology and Economic Development from the London School of Economics.

She is the daughter of Banyan Tree co-founders Mr Ho Kwon Ping and Ms Claire Chiang.