In the three years since he took on the role, Rob has delivered ambitious strategies for growth, increasing the member base to over 40 million and building new partnerships with market-leading brands like Nectar, Barclays, and Uber. His relentless focus on the customer has resulted in significant growth in the collection and redemption of the Avios currency year-on-year—members now spend more than £40bn each year when collecting Avios. Before joining IAGL, Rob held senior positions at British Airways, Hilton, and Sainsbury’s.