Sarah Gannon is a seasoned executive events leader with more than 25 years of experience designing and delivering high-impact programs for global technology organizations. As Director of Corporate Events at MathWorks, she leads cross-functional teams to execute innovative, large-scale experiences that drive customer engagement, executive alignment, and measurable business outcomes. Known for her expertise in data-driven experience design and ROI optimization, she brings a brand-side perspective on how to operationalize event strategy at scale, balancing innovation, technology, and real-world constraints across complex global programs.