Sarah Handley joined Tourism New Zealand in early 2019 bringing over 20 years’ global experience in consumer-led businesses and senior marketing roles for high profile multinational companies such as Hasbro, Mattel and Electronic Arts.

In her role as General Manager Americas & Europe, Sarah leads in-market teams in Los Angeles and London to promote New Zealand as the ultimate visitor destination across the region. This involves overseeing the insights-led development and implementation of integrated consumer and trade campaigns, as well as leveraging global and local stakeholder relationships to ensure effective delivery of the organisation strategy.

Originally from New Zealand, Sarah is passionate about building global consumer brands and is committed to enriching New Zealand’s communities, environment, and economy through the contribution of international tourism.