Scott Drey has been a creative leader at Meta for over 9 years, driving innovative solutions across various industries. Throughout that time, he has focused on emerging platforms and the role of creative in Meta technologies.

Scott began his journey on Instagram's early advertising efforts, establishing benchmarks for creative excellence, and launching ad platforms like Stories and educating industries on the power of Reels. Scott has spearheaded high-performing creative teams across multiple verticals, including travel, gaming, e-commerce, entertainment, restaurants, tech, and telco, and driving these industries into the next era of social commerce.

Currently, Scott serves as Creative Lead on Travel, focusing on launching a new global Creator White Glove program at Meta. He is also driving innovation within agentic Ai and messaging, specifically with WhatsApp, while helping brands reimagine the potential of creativity across Meta platforms.