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Shannon Knapp

President & CEO

The Leading Hotels of the World

Shannon Knapp became the president and chief executive officer of The Leading Hotels of the World, Ltd. in 2019. She is a results-driven, visionary leader with more than 20 years of experience and has been instrumental in spearheading the transformation and growth of The Leading Hotels of the World, Ltd.

For more than a decade, Ms. Knapp has been a driver of innovation at The Leading Hotels of the World, Ltd. Her leadership has contributed to the Company achieving historic revenue milestones, exceeding $1 billion in both 2022 and 2023. She guides 200 global employees to empower the commercial success of more than 400 of the world’s most exceptional independent, luxury hotels. Her dedication to excellence and a relentless commitment to independent hotels have firmly established her as a trailblazer within the travel industry.

Assuming the position of president and chief executive officer just six months prior to the global pandemic, Ms. Knapp exemplified resilience, humanity and confidence in navigating one of the most devastating disruptions to the travel sector. Under her leadership, Leading Hotels’ members emerged from the crisis stronger than ever, and the Company achieved record-setting revenue in consecutive years, 2022 and 2023.

During this pivotal period, she collaborated with her management team to overhaul the Company’s business model, better aligning it with the dynamic needs of independent hotels. The strategic shift extends beyond revenue generation and guest acquisition, and encompasses comprehensive hotel operations, IT support, cost saving initiatives, and customer and market insights. Ms. Knapp’s vision enables hoteliers to thrive in the rapidly evolving industry landscape, ensuring their sustained success.

Prior to serving as president and chief executive officer at The Leading Hotels of the World, Ltd., Ms. Knapp held the position of senior vice president and chief marketing officer for over five years. In the role she created breakthrough brand and data-driven marketing strategies, transformed the customer experience, and accelerated brand loyalty for the more than 90-year-old company. She oversaw the various marketing divisions and was responsible for the redesign and 2018 relaunch of Leading Hotels’ loyalty ecosystem, Leaders Club. Additionally, she built the marketing analytics and customer insights organization to drive a paradigm shift in the use of data to inform marketing strategy, resulting in an increase of marketing efficiency and millions of dollars in incremental revenue for member hotels.

Prior to joining The Leading Hotels of the World, Ltd., Ms. Knapp spent 15 years at American Express, where she served as vice president of marketing for American Express Travel and director of premium cardmember marketing. In her vice president role, she was responsible for leading U.S. customer acquisition and loyalty marketing, branding and public relations strategies, with global oversight of communications and compliance programs for the multi-billion-dollar global travel organization. She transformed the marketing approach to accelerate lead generation for all distribution channels, delivering an increase in the acquisition of new customers. She also led the strategic marketing programs which supported luxury travel partners.

Ms. Knapp received her Bachelor of Arts in international relations from Colgate University where she studied abroad for a semester in Geneva, Switzerland.