Shirley oversees the regional marketing efforts to hyper-charge Traveloka’s growth and brand manifestation as SEA’s lifestyle superapp.

Since joining Traveloka in 2019, she has spearheaded multiple initiatives with notable successes including brand transformation as lifestyle superapp, established strong partnership with various stakeholders in the tourism industry to accelerate the recovery process of the sector post COVID-19 pandemic as well launching and scaling impactful innovations such as EPIC Sale and Traveloka LIVE. Previously Shirley served as VP Brand & Marketing at Traveloka.

Prior to joining Traveloka, Shirley brought nearly a decade of experience in the consumer goods industry, with assignments across a broad spectrum of marketing, sales, corporate strategy, and finance.