Sofia started her media career with Wavemaker Global (part of WPP) working across a number of international accounts including luxury, entertainment, and hospitality clients. After several years in her role supporting Marriott International on the agency side, Sofia joined the company client-side to form part of Marriott’s internal media team. In her 5 years with the company, Sofia has been promoted to director of media strategy & MarTech providing support for over 25 brands under the Marriott umbrella across EMEA.