Skift Live

Sooho Choi

EVP, Global Head of Travel & Hospitality

Publicis Sapient

Sooho Choi is the global lead for Publicis Sapient’s travel and hospitality industries.  He works with executives from the world’s leading air, lodging, restaurant, resort, cruise, gaming, and travel service companies to improve business performance and transform their businesses through visioning and application of digital technologies.

Choi was previously Managing Director at Accenture where he played key leadership roles in building and growing their travel practice in addition to geographic leadership roles across North America and Asia Pacific.  His experience and knowledge gained from 24 years across management consulting, technology, and digital delivery uniquely equips him to advise clients and help them overcome their most complex business challenges.
Choi leads a talented team around the world focused on strategy, experience, and engineering.  He is a passionate and supportive leader bringing together the powerful intersection of industry experience, geographic diversity, creativity, and transformative delivery to reimagine and enable our clients’ futures.

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit

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