Tracy Lanza is the Group Head of Global Brand Development at Red Sea Global (RSG), leading brand strategies and elevating the brand’s global presence. Aligning with Vision 2030 goals, Tracy drove RSG’s rebranding process as the company transitioned to a multi-project developer. With over a decade in destination marketing, her expertise spans business planning, brand development, consumer insights, and market trends. Previously, Tracy contributed significantly to the US’s tourism strategy at Brand USA and Geometry Global. Her career history includes at The Walt Disney Company, 20th Century Fox, and Pepsi-Cola.