Ly is a market researcher at the Lufthansa Innovation Hub. In this role, she develops unconventional, data-driven market intelligence on the most relevant trends in Travel & Mobility Tech to reveal the driving forces behind the radical shifts affecting the way people travel from point A to B. Ly has previously headed research initiatives related to customer behavior including the Virtualization of Business Travel, Future of Work, Quantifying Customer Satisfaction, and Sustainability Behaviour in Travel.

The Lufthansa Innovation Hub (LIH) – named “Germany’s Best Digital Lab” by Capital Magazine and “Digital Leader” by IDG – is the digital transformation spearhead of the world’s largest aviation corporation, Lufthansa Group. The LIH discovers, evaluates, and implements new digital business opportunities in the context of Travel & Mobility Tech with industry-leading airlines such as Lufthansa, Eurowings, SWISS, and Austrian Airlines, the frequent flyer program Miles & More as well as other renowned Lufthansa Group entities.