As Senior Director of Business Development – Economic Sectors for Destination Canada’s Business Events team, Virginie is responsible for leading the development and implementation of their economic sector strategy to increase overnight visitation to Canada by attracting business events from international markets in alignment with economic sectors identified in Canada’s Trade and Investment Strategy.

Virginie has an extensive background in business development and international operations including as the director of business development at Economic Development Winnipeg, responsible for attracting meetings and conventions business through local influencers as leader of the Bring it Home program.