Travel Reboot: What You Need to Know About Changing Traveler Behaviors
In 2020, Covid-19 brought the world to a halt and kept the travel business grounded. In 2021, green shoots of hope have sprouted as a result of vaccine rollouts and reduced restrictions. As we approach 2022, travel companies want to know if their business will return to pre-pandemic levels, and when that happens, if the landscape will look more like “back to normal” or a “new normal”.
Research shows that travelers are eager with anticipation for their next trip, and they have strong intentions to book in the coming months. Unfortunately, they’re mired in a sea of conflicting travel restrictions and messaging about public health risks, sometimes even within their own borders, which leaves them with continued discomfort around making definitive plans.
To discover where travelers truly are today, Travelzoo, in partnership with Skift, conducted a global survey on traveler preferences and behavior over the last 18 months. What behaviors have truly changed? What’s driving those changes? Are they temporary or permanent?
In this webinar, Travelzoo and Accor will join Skift to explore the survey’s findings and help travel brands across every industry sector understand what they can do today to inspire potential customers, turn traveler dreams into reality, and kickstart the drive to revive their business.
WHAT YOU’LL LEARN
- How consumer sentiment is changing as the pandemic evolves
- What’s important to travelers as they dream about and plan their next vacation
- Key strategies to increase conversions amidst continued uncertainty
- How the travel industry can learn from new behaviors and apply these lessons to their business today
Dan Marcec, SkiftX Research Editor