PAnel discussion
Event Strategies Abu Dhabi Is Adapting For the New Normal

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MEGATRENDS 2025: THE FUTURE OF EVENTS UPDATE

Earlier this year, Skift released its annual trend forecast, Megatrends 2025 which took a look at where the travel industry will be five years from now. As part of this project, we spoke with Abu Dhabi Convention and Exhibition Bureau to learn how the destination was rethinking its offering for the world of events in 2021.

During this session, we deep dive into how Abu Dhabi is experimenting with new tools and solutions to empower event planners to strategically adapt during these times and work to create the conditions needed for success in the next five years. Skift and Abu Dhabi Convention and Exhibition Bureau are joined by Abu Dhabi National Exhibition Centre and Marriott for a lively discussion.

WHAT YOU’LL LEARN

  • What health & safety guidelines do destinations need to be concerned with when thinking about reintroducing in-person events?
  • Will future events be virtual or physical, or a combination, and what effect will this have on the industry?
  • How will technology play an even bigger and different role in 2021 events?

WHO SHOULD WATCH

  • Meetings and event planners and professionals
  • Destinations looking to improve their event offerings
  • Technology vendors that serve the events space

PANELISTS

WATCH ON DEMAND

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Register to watch the recording on-demand.

Why You Should Participate

Skift Live events are transformative to businesses and brands.

Marketing

Learn from the experiences and strategies of the most creative leaders at major travel brands.

Strategy

Our agendas are jam-packed with opportunities to learn from experts, gain tactical knowledge, and understand the latest trends in travel.

Technology

Attendees will hear insights on how tech is disrupting the industry and adapting to consumer demand.

ABOUT DCT Abu Dhabi

The Department of Culture and Tourism – Abu Dhabi drives the sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve the UAE capital’s wider global ambitions.

Our vision is defined by the Emirate’s heritage, language and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity and innovation, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

We strive to unite the tourism ecosystem around a shared vision of the Emirate’s potential, to coordinate efforts and investment, to regulate and to use the best tools, policies and systems to support Abu Dhabi’s reputation as a leading global destination, locally and internationally.

The Abu Dhabi Economic Vision 2030 and the Abu Dhabi Plan guides our strategy and role in contributing to the Emirate’s ambitions for economic diversification. Our collaborations with multiple stakeholders, enable us to nurture and cultivate a community that celebrates, preserves and promotes local heritage and values, attract national and international investment across our tourism segments and stimulate growth by building an appealing yet distinctive tourism and cultural destination.

Contact Abu Dhabi Convention and Exhibition Bureau at info@dctabudhabi.ae.

WORK WITH SKIFTX

This virtual event was created by SkiftX, Skift’s in-house creative studio. SkiftX creates content, research, and experiences for travel’s biggest brands. Interested in co-creating an event with us? You find out details about event sponsorships and other custom opportunities by emailing our sales team at sponsorships@skift.com.


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