Destinations and Sustainability Summit

July 21, 2021

Register Below


Our Summit

In 2019 destinations across the globe saw record numbers of travelers arrive and depart. The struggle with overtourism was at its height and current patterns were not sustainable. Over a year into the pandemic, as more travelers are now vaccinated and governments are considering how they will reopen, destinations are seeking to balance the return of tourism with a desire to be more sustainable. As travel returns, how has it changed and how can industry leaders use this as an opportunity to change it for the better?

Join Skift editors, analysts, and a wide selection of leaders as we discuss the future of destinations, new models of sustainability, and striking the right tone in marketing through an uneven return. Through a series of pointed conversations, recovery research, and editorial analysis, we’ll explore the big questions facing destinations and the global tourism industry, including:

  • Which destinations will lead and which will lag as travel returns?
  • Is there a business case for sustainability and what are the new metrics that destinations should be measuring?
  • Will cities quickly fill with tourists once again, or will we see a more distributed return of travelers? 
  • How should destinations reshape their marketing as travel returns and who’s hitting the right tone? 
  • What are the new models of sustainability that destinations are experimenting with and what do we feel might work? 
  • How can tourism better include local communities as stakeholders?

When: July 21, 2021
Live 11 a.m. EDT and On-Demand

Where: Skift’s Online Event Platform



Subject to change.

Wednesday, July 21st

11:03 AM

Skift Research Presentation: Destinations

11:10 AM

How Has Tourism Changed and How Are DMO’s Adapting?

11:30 AM

The Future of Cities: Can Travelers Be More Distributed Post-Pandemic?

12:05 PM

Building a New Framework for Sustainable Travel

12:30 PM


12:35 PM

What are the New Competencies and Deliverables for DMOs?

1:10 PM

How Can Tourism Be More Equitable?

1:25 PM

What’s the Right Balance for Marketing as Travel Sees an Uneven Return?

1:40 PM

The Power of Local: Adding Value to Communities Through Tourism

2:05 PM

Are Travel Advisors More Important Than Ever?

2:30 PM

How Will Tourism “Build Back Better” on the Other Side of Recovery?

Why You Should Participate

Skift Live events are transformative to businesses and brands.


Learn from the experiences and strategies of the most creative leaders at major travel brands.


Our agendas are jam-packed with opportunities to learn from experts, gain tactical knowledge, and understand the latest trends in travel.


Attendees will hear insights on how tech is disrupting the industry and adapting to consumer demand.

Register Now

Solo Ticket

Full access to the one-day event for one person.


Group booking

Invite up to 7 co-workers with just one purchase.

From $160

Master Pass

Access every event in 2021 live and on-demand.

Join Now

Events take place on Eastern Standard Time (UTC -5).

Can’t attend live? Recordings and presentations will be available on-demand after the Summit.

Tickets to Skift events are non-refundable. After purchasing a ticket, attendees can transfer registration to another person.

Other Ways to Attend


Skift Research subscribers at every level — personal, professional, and enterprise — get 25% off of the full price of registration. Use promo code RESEARCH21 through the Solo Ticket option, above. If you’re not currently signed in, click “Sign In” on the registration page.


Skift Pro subscribers get 15% off the full price of registration. Use promo code PRO21 through the Solo Ticket option, above. If you’re not currently signed in, click “Sign In” on the registration page.


Group Ticket rates begin at two tickets. 

  • Tickets for two attendees are US$105 each 
  • Tickets for three attendees are US$95 each 
  • Tickets for four to seven attendees are US$85 each 

You can purchase these through our registration portalSelect the number of tickets you need. Discounts will automatically be applied as you add attendees. 

To purchase more than seven tickets, please contact for details on creating a custom package


Sponsors receive free passes as well as a 25% discount on additional tickets. You find out details about activations, breakout sessions, special events, and other opportunities by emailing our sales team at

Note: For Summit events we do not offer startup discounts. We have priced these events so that a broader swath of industry professionals can attend.

Register Now

Learn more

Sign up to learn more about Skift conferences throughout 2021.