Original Date July 21, 2021
With our Partners
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Our Summit
In 2019 destinations across the globe saw record numbers of travelers arrive and depart. The struggle with overtourism was at its height and current patterns were not sustainable. Over a year into the pandemic, as more travelers are now vaccinated and governments are considering how they will reopen, destinations are seeking to balance the return of tourism with a desire to be more sustainable. As travel returns, how has it changed and how can industry leaders use this as an opportunity to change it for the better?
Skift editors, analysts, and a wide selection of leaders as discussed the future of destinations, new models of sustainability, and striking the right tone in marketing through an uneven return. Through a series of pointed conversations, recovery research, and editorial analysis, we explored the big questions facing destinations and the global tourism industry, including:
- Which destinations will lead and which will lag as travel returns?
- Is there a business case for sustainability and what are the new metrics that destinations should be measuring?
- Will cities quickly fill with tourists once again, or will we see a more distributed return of travelers?
- How should destinations reshape their marketing as travel returns and who’s hitting the right tone?
- What are the new models of sustainability that destinations are experimenting with and what do we feel might work?
- How can tourism better include local communities as stakeholders?
Speakers
Event Tech Host
Agenda
Wednesday, July 21st
Welcome
Skift Research Presentation: Quantifying Sustainability in Travel
How Will DMOs Adapt to Tourism’s Changing Landscape?
Brad Dean
Discover Puerto Rico
CEO
Rodrigo Esponda
Los Cabos Tourism Board
Managing Director
Secretary Jen Paul Schroer
New Mexico Tourism Department
Secretary of Tourism
Moderator
Lebawit Lily Girma, Global Tourism Reporter
The Future of European Cities: Where Do We Go From Here?
Signe Jungersted
Group NAO
CEO & Founding Partner
Geerte Udo
amsterdam&partners
CEO & Director
Jaume Mata
Visit València Foundation
Head of Sustainable Tourism
Petra Stušek
Ljubljana Tourism
Managing Director
Moderator
Wouter Geerts, Senior Research Analyst
Rebuilding Through Sustainability: Destination Marketing
The Power of Storytelling – Getting to the Heart of Sustainability
How Visual Stories Can Fuel Destination Recovery and Beyond
Dan Holowack
CrowdRiff
Co-Founder and CEO
Moderator
Carolyn Kremins, President
BREAK
BREAKOUT SESSION: How Visit California Is Using Visual ‘Stories’ to Rethink Destination Storytelling
Beyond Leisure: How Destinations are Attracting Business Events for Economic Growth
Scott Beck
Destination Toronto
President & CEO
Lyn Lewis-Smith
BESydney
CEO
Moderator
Miguel Neves, Editor-in-Chief – EventMB
How Hotels Can Create Positive Social Change
Brune Poirson
Accor
Chief Sustainability Officer
Moderator
Matt Heidkamp, Director of Creative Strategy
How Local Discovery and Curated Experiences Will Drive the Future of Destinations
Joah Spearman
Localeur
Founder & CEO
Ross Borden
Matador Network
Founder & CEO
Bheki Dube
Curiocity
Founder & Group CEO
Moderator
Sean O’Neill, Skift
The Future of Regenerative Tourism
John Pagano
The Red Sea Development Company and AMAALA
CEO
Moderator
Matt Heidkamp, Director of Creative Strategy
DMOs and Economic Development: Why Tourism Should Have a Bigger Seat at the Table
Strengthening the Relationship Between Communities and Tourism
John De Fries
Hawai’i Tourism Authority
President & CEO
K. Denaye Hinds
JustaTAAD
Managing Director
Moderator
Lebawit Lily Girma, Global Tourism Reporter
Event Ends
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