In 2019 destinations across the globe saw record numbers of travelers arrive and depart. The struggle with overtourism was at its height and current patterns were not sustainable. Over a year into the pandemic, as more travelers are now vaccinated and governments are considering how they will reopen, destinations are seeking to balance the return of tourism with a desire to be more sustainable. As travel returns, how has it changed and how can industry leaders use this as an opportunity to change it for the better?
Join Skift editors, analysts, and a wide selection of leaders as we discuss the future of destinations, new models of sustainability, and striking the right tone in marketing through an uneven return. Through a series of pointed conversations, recovery research, and editorial analysis, we’ll explore the big questions facing destinations and the global tourism industry, including: