Panel Discussion:
Everything You Didn’t Know (But Should) About Timeshares Today

Available on Demand

Presented by:

Everything You Didn’t Know (But Should) About Timeshares Today

Leisure travel is booming as consumers continue to prioritize spending pandemic-related “excess” savings on travel. With the flexibility of hybrid work here to stay, a new normal is emerging in which leisure travelers increasingly seek enhanced amenities, stay for longer, upgrade their experiences, and take multi-generational trips.

One place travelers are turning is timeshares, which grew 5 percent during the pandemic as a share of accommodation type according to Skift Research. Now offered as a membership with exclusive perks beyond just a resort stay, timeshares are increasingly appealing to a new, younger demographic eager to travel and for unique experiences.

Although the shared vacation ownership model has transformed over the past 10 years, misconceptions remain. Who are today’s owners and how are they actually using their timeshares? How has the customer experience evolved and what keeps this extremely loyal group coming back?

In this webinar, Skift is sitting down with Hilton Grand Vacations and Travel + Leisure Co to unpack the biggest myths surrounding the timeshare industry and explore why timeshares are uniquely positioned to meet the changing needs of today’s leisure traveler.

What You’ll Learn

  • How the timeshare industry evolved into a branded, professionally managed sector
  • The breadth of destinations and experiences available via timeshares
  • Why flexibility is a core component of modern timeshare ownership
  • The unique profile of today’s timeshare owners and the experiences this hyper traveling segment is seeking



Kate Anderson, Creative Content Strategist, SkiftX

Panel Discussion


Why You Should Participate

Skift Live events are transformative to businesses and brands.


Learn from the experiences and strategies of the most creative leaders at major travel brands.


Our agendas are jam-packed with opportunities to learn from experts, gain tactical knowledge, and understand the latest trends in travel.


Attendees will hear insights on how tech is disrupting the industry and adapting to consumer demand.

About ARDA

ARDA is the face of vacation ownership. Based in Washington, D.C., the American Resort Development Association (ARDA) is the trade association for the timeshare industry. ARDA’s membership comprises over 500 companies (both privately held firms and publicly traded corporations), which house 5,000-plus individual ARDA members. ARDA’s active, engaged members have extensive experience in shared ownership interests in leisure real estate.

Work With SkiftX

This virtual event was created by SkiftX, Skift’s in-house creative studio. SkiftX creates content, research, and experiences for travel’s biggest brands. Interested in co-creating an event with us? You find out details about event sponsorships and other custom opportunities by emailing our sales team at [email protected].

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