Skift Data + AI Summit Europe brings 250 senior travel executives to London for one tightly built day on how AI gets deployed in a market where the rules are real, the languages are many, and the world's biggest travel incumbents are headquartered down the road.
The timing is deliberate. The Summit lands two months after the EU AI Act's high-risk obligations take effect in August, the moment AI governance in Europe becomes a real test for AI's future. Every travel company operating in or selling into Europe now runs AI under a regulatory regime the U.S. does not have, while the UK bets on a lighter-touch path right next door. That split is the most consequential AI experiment in travel, and London is the only city where both sides of it sit in the same room.
‘A full day of strategic meetings followed by the Skift Data + AI Summit has left much to think about. Engaging with the brightest minds across AI, travel, and technology - the full magnitude of what AI means for travel, tourism, and hospitality is becoming clearer by the hour.’
‘Great Skift AI+Data event in NYC. Loved the energy, interactions, and ideas.’
Who Attends
Past Speakers
From top CEOs of the largest travel brands to new entrepreneurs driving innovation, the voices on stage represent the industry’s best leaders.
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