The Skift Live Tourism Summit, presented by Live Nation, is a closed-door strategy forum focused on live tourism: travel demand created by time-bound live moments - sports, concerts, festivals, civic milestones, and global cultural events.
Unlike traditional tourism, live tourism is organized around moments rather than places. These moments generate intense, short-term demand spikes that ripple across airlift, lodging, ground transport, experiences, and distribution platforms, often creating temporary travel corridors across cities, regions, and borders. The central strategic challenge is converting those spikes into durable circulation rather than one-off windfalls.
The Summit convenes 50-75 senior leaders from travel, destinations, and the live-event ecosystem. It is a working summit - operator dialogue, decision-grade insight, and applied frameworks over stage-heavy programming.
Who Attends
The Skift Live Tourism Summit convenes senior decision-makers across the live tourism ecosystem, including destination leaders, sports and entertainment executives, hotel and airline operators, travel platforms, venue owners, and event organizers.
Designed for leaders responsible for growth, operations, partnerships, and risk, the Summit brings together the people turning major live moments into lasting travel and economic value.
Agenda Themes
From Moment to Market: Turning event-driven demand spikes into long-term tourism growth.
The Economics of Live Tourism: Understanding who creates value, who captures it, and how the ecosystem benefits.
Fandom as a Travel Force: How sports, music, and culture are reshaping global travel demand.
The Data Behind the Hype: What the numbers really say about live tourism's impact.
Readiness for Demand Surges: Managing capacity, infrastructure, safety, and visitor experience during peak moments.
Building Connected Ecosystems: How destinations, travel brands, and event organizers can work together more effectively.
Apply to Attend
This summit is for senior leaders responsible for driving, managing, or monetizing event-driven travel demand.
Destination executives, tourism boards, sports and entertainment organizations, hotel and airline leaders, travel platforms, venue operators, and event organizers are at the core of this room. If your work involves turning major live moments into travel, visitation, and economic impact, this is where you belong.
Venue
North Javits Center, NYC
Set on Manhattan’s West Side, the venue’s contemporary design, natural light, and Hudson River views create a dynamic environment for the global travel industry’s most important conversations.
North Javits Center - 445 11th Ave, New York, NY 10001, United States