Skift Live

Amy Burr


JetBlue Technology Ventures

“Travel is such big part of today’s world, yet most people hate the process of actually getting from A to B. My desire is to remove pain points and improve the process through innovation so the travel experience isn’t just the destination but includes the full journey. The opportunity to improve the quality of people’s lives is enormous.”

As President, Amy shapes the strategic venture investment direction of JetBlue and facilitates integration of successful startup programs into the airline’s overall corporate innovation initiatives. She has been with JTV since 2018 as the Managing Director of Operations and Partnerships, where she built an ecosystem of partners and deployment opportunities for the many technologies of JTV’s portfolio companies.

Amy caught the startup bug from joining Virgin America almost 14 years ago as one of the original founders of the company. She worked in various roles over her tenure at VX in areas of strategy, corporate program leadership, commercial and revenue development, and technology areas including eCommerce, reservations systems and guest products. She ended her time with the company as the Virgin America leader of the integration of the merger with Alaska Airlines.  Amy came to Virgin America after working at Continental Airlines in revenue management and corporate development. Amy earned her MBA from Moore School of Business at University of South Carolina and a BS in Applied Health Sciences from American University in Washington DC.

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