Heena Patel serves as Senior Vice President of Global Rental Operations at Travel + Leisure Co., the world’s leading membership and leisure travel company with a portfolio of nearly 20 resort, travel club, and lifestyle travel brands. The company, which employs more than 18,000 associates, includes vacation ownership and membership travel business lines. In her role, Ms. Patel leads the global rental strategy for Travel + Leisure Co., with the key priorities of maximizing inventory utilization, contributing to new owner generation, and leading the organization’s rental business, Extra Holidays. Her leadership is also integral to the Blue Thread cross-sell initiative with the Wyndham Rewards loyalty program from Wyndham Hotels & Resorts. When the company acquired the storied Travel + Leisure brand in 2021, Patel was instrumental in helping the organization expand beyond the core timeshare business into the broader leisure travel market by creating a new subscription-based travel club. Patel is also responsible for the continued growth of the company’s vacation rental business, the revenue for which she has successfully doubled. Patel joined the company in 2010 as a resort general manager.