Shoba Mohan is the Founder Partner of RARE India, a company that has been promoting conservation and community based tourism with sustainability as a keystone value for tourism and hospitality. She sits on board associations like RTSOI, TTC etc. and promotes the idea that sustainable travel is future ready and luxury has to be redefined around parameters that believe in protection and preservation of the planet.
RARE India is a collection of some of the finest boutique hotels with its heart set around conscious luxury travel – palace stays, wildlife life lodges, homestays and retreats of the sub-continent. We believe that ‘slow and immersive is the new luxury’ and our community is an inclusive list of experiential hotels and hospitality concepts with a quality and style quotient that appeal to the world traveller, believe in working with the community while being personal and high on service. Our hotels are often set away from the repetitive and regular routes, aspire to tread softly on the land they are set in and preserve the innocence of the destination. In short, you have a ‘RARE’ collection of hotels and concepts that offer the perfect immersive experience to the responsible traveller. Founded by Shoba Mohan, RARE India’s list comprises a unique collection of hotels spanning four countries – India, Sri Lanka, Nepal & Bhutan, 19 States in India alone and over 100 hotel brands.