Storm Tussey is the Chief Marketing Officer of Discover Puerto Rico, where she leads global brand strategy, integrated communications, and international marketing — positioning Puerto Rico not just as a place to visit, but as a destination that changes how you see the world.

With more than 18 years of international experience spanning travel, entertainment, technology, and consumer brands, Storm brings a distinctive approach to marketing grounded in the psychology of consumer behavior. Her work focuses on understanding what motivates people and translating those insights into meaningful brand connections.

She has held senior leadership roles at organizations including LEGO, Hurtigruten, Verizon, Logitech, and IAAPA. Having lived and worked in multiple countries, she brings a global perspective to brand building shaped by cultural fluency and a deep commitment to authentic audience engagement.

At Discover Puerto Rico, this translates into work that elevates the Island’s vibrant culture and distinct identity on the global stage while supporting sustainable tourism and long-term economic impact for its communities.