
Scaling Growth and Reinvention
Avani+ Riverside Bangkok Hotel | April 28-29, 2026
As Asia reinforces its position as travel’s growth engine and its most influential first mover, Skift Asia Forum returned to Bangkok on April 28–29, 2026, convening the leaders defining the region’s next chapter through our theme: Scaling Growth and Reinvention.
This curated gathering brought together senior executives and innovators reshaping aviation, hospitality, destinations, and travel technology for two days of discussion centered on real business strategy and decision-making, not abstractions.
Through candid conversations, sharp analysis, and peer-level exchange, the Forum cut through the noise to examine how Asia is scaling demand, navigating disruption, and setting models the global industry is now watching.
‘Met tons of great people dedicated to the travel industry and its betterment. It was a not-to-be-missed event with so many insights, amazing speakers and panelists led by very skilled moderators; I was privileged to be part of it.’
‘This was my first time attending a Skift event, and the entire forum was fantastic. I really enjoyed the discussions across all sessions and connecting with both old and new friends.’
‘The forum was more than just a conference; it was a much-needed moment of reflection, challenge, and inspiration as we explore how to reset our industry for the better.
Truth be told, I walked away having learned far more than I shared - thanks to the diverse voices and brilliant minds on stage and behind the scenes.’
Skift Asia Forum 2025 By The Numbers
Who Attended Skift Asia Forum
Top travel and hospitality leaders joined us in 2026.





Speakers
From global travel CEOs and platform leaders to tourism ministers, economists, and experience-driven innovators, the voices on stage at Skift Asia Forum represented the decision-makers shaping travel across Asia and beyond.
Agenda
On April 29 in Bangkok, Skift Asia Forum moved through the questions defining Asia's travel moment: where growth is durable, who controls demand, and what operating models will win. Peer-level sessions, Skift Research, startup pitches, and an investor panel - all in one day.
Avani+ Riverside Bangkok Hotel
-
8:30 am
Registration + Breakfast
-
8:30 am
-
9:30 am
Welcome and Opening Remarks
-
9:40 am
AMA: What Must Travel Do Today To Be AI Ready?
Moderator
Rafat Ali - CEO & Founder, Skift -
10:05 am
Building a Competitive Edge in Asia’s Changing Premium Market
Moderator
Rafat Ali - CEO & Founder, Skift -
10:25 am
Can Asia Take Its Travel Playbook Global?
-
Jihong HeH World InternationalChief Strategy Officer and H World Group Executive Chair -
Boon Sian ChaiTrip.com GroupManaging Director and Vice President, International Markets
Moderator
Peden Bhutia - Asia Editor, Skift -
-
10:50 am
The Forces Shaping Demand That Leaders Can’t Ignore
-
11:00 am
Networking Break
-
11:30 am
Moderator
Dan Marcec - Research Editor, SkiftX -
11:35 am
Moderator
Peden Bhutia - Asia Editor, Skift -
11:55 am
Builders and Backers: The Tech Innovations Asia Needs Next
-
Ritwik KhareELIVAASFounder and CEO -
Steven HopkinsonRyseCEO and Co‑Founder -
Darren SohGHARAGE VenturesGeneral Partner -
Roger SharpWeb Travel Group & North Ridge PartnersChair
Moderator
Sarah Kopit - Editor-in-Chief, Skift -
-
12:25 pm
Moderator
Dan Marcec - Research Editor, SkiftX -
12:40 pm
The Superapp Reality — What Works, What Doesn't, and What's Next
Moderator
Sarah Kopit - Editor-in-Chief, Skift -
1:00 pm
LUNCH
-
2:00 pm
Asia Growth Mythbusters: What’s Real and What’s Not
-
2:10 pm
Who Really Controls Booking Decisions in Asia
Moderator
Peden Bhutia - Asia Editor, Skift -
2:35 pm
Moderator
Carolyn Kremins - President, Skift -
2:50 pm
What the Next Generation of Travelers Want (and Will Pay For)
Moderator
Robin Gilbert-Jones - Senior Research Analyst, Skift -
3:10 pm
Networking Break
-
3:40 pm
Scorecard: Asia Hotels — Where the Sector Is Leading, and Where It's Lagging
-
Alex SchellenbergerMandarin OrientalChief Brand & Marketing Officer -
Rajeev MenonMarriott InternationalPresident, Asia Pacific excluding China
Moderator
Sarah Kopit - Editor-in-Chief, Skift -
-
4:05 pm
Moderator
Dan Marcec - Research Editor, SkiftX -
4:20 pm
High Tech, High Touch: Finding the Right Balance in Asia
Moderator
Peden Bhutia - Asia Editor, Skift -
4:45 pm
Closing
-
4:50 pm
Closing Reception
Expert-Guided Roundtables


- Can Sustainable Travel Actually Be Profitable in APAC?
Moderator: Peter Semone, Chair, PATA
- The Short-Haul Boom is Reshaping Asia
Moderator: Thipaporn Daungmak, Country Manager Thailand, Singapore & Myanmar, Traveloka
- Strategies for Destinations of the Future
Moderator: Aleix Rodríguez Brunsoms, Director of Strategy, Skift Advisory
- AI Is Everywhere. Where Is It Actually Working?
Moderator: Paul Wilson, VP Hospitality APAC, Amadeus
- Pay Local or Go Global? The Payments Paradox Shaping Travel in Asia
Moderator: Ajish Morris, Senior Strategy Manager, Worldpay
- Scaling Experiences Without Losing What Makes Them Matter
Moderator: Tushar Khandelwal - CEO & Co-founder, TourHero
Venue

Avani+ Riverside Bangkok Hotel
Address: 257 Charoen Nakhon Rd, Samre, Thon Buri, Bangkok 10600
April 28 – WLT Asia Global Leadership Exchange
Avani+ Riverside Bangkok Hotel
April 28 – Opening Reception
SEEN Restaurant & Bar Bangkok (Avani+ Riverside)
April 29 – Main Event
Avani+ Riverside Bangkok Hotel
Skift was delighted to partner with Minor Hotels for Skift Asia Forum.
Supported By
Sponsor Opportunities
Want to be part of the next event? Sponsor opportunities include main stage talks, networking, workshops, and more. Reach out to sponsorships@skift.com to learn more.
Past Asia Forum Highlights
Watch past conversations from previous years.