Online Travel and Distribution Summit

Original Date February 17, 2021

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Our Summit

The highly-competitive online travel market and its brands have been one of the most disruptive forces in travel, sparking digital transformation, spurring consumer demand, and impacting all sectors of the industry.

As emerging consumers, emerging products and consumer trust becomes more important than ever, online travel has the opportunity to reinvent and rebuild in a far stronger way. With Airbnb as a newly-minted public company, metasearch companies acting like online travel agencies, airlines launching lifestyle booking platforms, and online travel agencies using consumer data to stay ahead of the pack, 2021 will see no shortage of headlines and rapid changes in this sector.

This summit is not-to-be-missed for professionals across the industry as Skift editors and research analysts dive into the most consequential companies, leaders, and game-changers across the online travel landscape as leaders from across this sector reveal how they are Creating Travel’s New Economy in 2021 and beyond by answering the big questions facing online travel:

  • How will online travel agencies bounce back?
  • Who will likely IPO, be acquired, or seek investment to emerge stronger in 2021?
  • What is the role of metasearch and does it still have the clout it once did?
  • Who are the tech disruptors that might dethrone the giants?
  • How can we learn from Asia’s growth and innovations in distribution?
  • What’s the outlook and strategy now for big GDS companies?
  • What are the marketing challenges facing online travel agencies and how are they engaging consumers as demand returns?
  • Has the pandemic led to a deeper de-commoditization of supply?
  • Has airline distribution entered a new era?
  • Does the pandemic bring us back towards distribution, or have suppliers mastered direct?



Wednesday, February 17th

11:00 AM


11:05 AM

Skift Research’s View On Travel Recovery

11:10 AM

Does Metasearch Still Have the Clout it Once Did?

Steve Hafner



Dennis Schaal – Founding Editor, Executive Editor
11:30 AM

Acquisitions and Investments: Predictions for 2021

11:50 AM

Short-Term Rentals and The New Era of Online Distribution

Julie Brinkman



Jeremy Kressmann – Research Editor, SkiftX
12:05 PM

Adapting to Longer Stays and Work-Friendly Bookings

12:20 PM

Reimagining Products, Experience, and Consumer Trust

12:40 PM

Navigating What’s Next for OTA Marketing

Ashley Robinson

SVP Customer Success


Jeremy Kressmann – Research Editor, SkiftX
12:55 PM

Skift Research Presentation: Distribution at an Inflection Point

1:00 PM

What is Distribution’s New Outlook and Strategy?

Decius Valmorbida

Amadeus IT Group
President, Travel Unit


Sean O’Neill – Senior Travel Tech Editor
1:15 PM
1:40 PM

How Will Online Travel Agencies Bounce Back?

Peter Kern

Expedia Group
Vice Chairman and CEO


Dennis Schaal – Founding Editor, Executive Editor
2:05 PM

Finding Growth Amid Asia’s Rapid Mobile Change and Shift to Local

2:30 PM

Event Ends

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