In 2004 Chris Hartley was one of the pioneers behind the launch of Global Hotel Alliance (GHA), and since 2006, has led its growth, forging a unique collaborative alliance, which enables independent, privately-owned hotel brands to compete with the world’s largest hotel companies.
Today GHA represents a collection of 40 brands with 800 hotels in 100 countries and offers a shared loyalty platform to 25 million customers. The award-winning GHA DISCOVERY programme generated over $1.4 billion in revenue and more than six million room nights in 2022.
Chris started out in marketing with Forte Hotels in the early 1990s and then headed sales and marketing at Kempinski for ten years, which evolved into the GHA role when Kempinski became a founder member of the alliance in 2004. He is a graduate of London University, where he obtained his Bachelors’ degree in French and German, before going on to complete his post-graduate studies in hotel business administration at Manchester University. He also holds an MBA from Reims Business School. Chris has lived and worked in Dubai since 2013.