Skift Live

Geetika Agrawal

Founder and CEO

Vacation with An Artist (VAWAA)

Geetika Agrawal is Founder and CEO at Vacation with An Artist (VAWAA) – the first curated platform to book immersive mini-apprenticeships with master artists and craftspeople around the world. Her mission is to unlock profound human experiences that promote curiosity, deepen human connections, and preserve time-honored wisdom.

Prior to VAWAA, she was a Creative Director at R/GA leading product and experience design teams for brands like Lincoln Center for the Performing Arts, Mastercard, Disney, AARP. In 2015, she traveled for a year to 12 countries to build VAWAA and run an international traveling dinner series Food For Thought. Her work has won global awards and featured in leading publications like Skift, New York Times, Forbes, Travel + Leisure, VICE, Artsy, National Geographic and more. She has also served as an Adjunct Faculty at School of Visual Arts, New York and is a mentor/advisor to young talent.

A stubborn optimist, she believes that COVID is the positive reset our culture needed despite its painful challenges.

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