Ross McAuley is the Director General of the newly launched destination management and marketing organisation (DMMO) of Qiddiya City, Saudi’s giga project that is built for play, just 40 minutes from the centre of Riyadh.

McAuley has over 10 years of experience at a chief officer level, having worked as the CEO at SSDA, the largest DMMO in Scotland, has held the role of Vice President of brand, digital and loyalty at Jumeirah Group and CMO of multiple $1Bn+ revenue companies in travel, tourism, education and hospitality.

As a certified brand strategist and a Fellow of the Chartered Institute of Marketing, McAuley is a global leader in visitor experience, brand and destination management.