Loyalty, like many parts of the travel industry, experienced an accelerated reset in 2020. Remaining relevant and scrambling to capture pent-up demand led to many travel brands completely rehauling their programs, experimenting with new models such as subscriptions, and opening the flood-gates to earn and burn while most travelers were stuck at home. Through this connected commerce land-grab, the importance of using data to build deeper brand affinity with future travelers was more important than ever as transactions came to a halt. With an even broader set of consumer segments making their decisions online, loyalty, personalization, and membership matters now more than ever.
Join Skift editors, analysts, and special guests as we dive into the leaders across travel who are embracing this new reality and defining the new rules of loyalty as brands compete for global demand.
We will begin sharing speakers and agenda in early 2021.
For a look at the the type of speakers and schedule you can expect from a Skift event, please visit our Skift Global Forum 2020 site.
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