April 21, 2022 – Online

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What Comes Next for Travel Loyalty?

As travel returns, brand loyalty and retaining trust with long-standing customers is more important than ever. With an increased focus on the customer experience and journey, companies are reimagining points programs and loyalty efforts in hopes of stealing customers and increasing market share.

But are these programs as valuable for consumers as they are for suppliers? How does loyalty’s future line up with travel’s new reality, and how are leaders in this space looking to stay ahead? Join us as we dive into the future of loyalty with Skift editors and research analysts for this online event on April 21, exploring these resounding questions: 

  • As the line between work and leisure blurs, how are loyalty programs evolving?
  • Can loyalty programs shift market share as service needs and consumer expectations evolve?
  • Will programs truly modernize to reflect the need for more sustainable travel?
  • How are loyalty programs building simplicity into the personalized travel experience?

Tune in online for this fast-paced event, promising insightful discussions on where this important facet of travel is headed next.


Thursday, April 21st

11:00 AM


11:10 AM

The Evolution of Airline Loyalty and Innovating to Engage Customers

Prashant Sharma

V.P. – Loyalty


Brian Sumers – Editor-at-Large
11:30 AM

Powering Next Generation Travel, Loyalty, and Rewards

11:45 AM

How Are Hotels Revamping Their Programs to Stay Competitive?

Heather Balsley

SVP, Global Loyalty & Partnerships


Sean O’Neill – Senior Hospitality Editor
12:05 PM

How Loyalty Strategies Are Driving Travel Innovation

Rob MacLean



Dan Marcec – Research Editor, SkiftX
12:20 PM

New Paths to Building Tourism Loyalty

12:40 PM

Modernizing Loyalty to Adapt to Travel’s Future

1:00 PM

Event Ends


The Online Experience

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