Europe’s Premier Travel Event
Returning to London in-person for the first time since 2019, Skift Forum Europe is back – and better than ever before.
Join us for thoughtful conversations with industry makers and shakers, focused on the complex return of the world’s largest travel market as it continues to battle uncertainty and change in its recovery, as well as newfound concerns as the conflict in Ukraine unfolds. We will dive into this cautious future, ask the hard-hitting questions, and share insightful data points from Europe’s top leaders and global executives – all with the intention of understanding what lies ahead for travel’s optimistic 2022 return.
Hear from executive leaders from: Accor, Airbnb, Booking.com & many more
Meet with creative business leaders from Europe and around the world
Uncover new insights, news, and analysis from Skift editors and researchers
Rooftop parties, live entertainment, and top-notch food & drink
Want to learn more about partnerships? Visit our Sponsorship Opportunities page.
Our opening night event will take place at cloudM Tower of London at the citizenM Tower of London at 6pm on March 23.
The Londoner Hotel
Finish Skift Forum Europe with drinks and snacks and additional networking time at the Londoner Hotel.
Flexibility Amidst Volatility: What can the industry do to adapt quickly to crises and constant change?
International’s Slow Rebound: What are destinations and suppliers doing to compensate for this unknown return?
Taking Action: How is sustainability now a top priority for all sectors, and what is being done to take action?
Simplicity Is the New Premium: What can travel do to meet new consumer demands around frictionless digital experience and also lifestyle’s new importance?
Tourism’s New Focus: How has an increased domestic focus impacted tourism and what are the world’s largest destinations doing to adapt?
Low-Cost Leverage: Is pricing still a major factor for gaining market share, or do consumers now care more about time and experience than cost?
A Return to Experience: From tour operators to activities and even the digital booking experience, how are sectors delivering on travel’s promise?
Ways to Attend
Join the 16+ speakers, 200+ attendees in an intimate setting made for networking – plus cocktails and entertainment. Vaccinated guests only.
View the live-stream, participate in polls, ask questions via video or chat, and network with other conference-goers on our fantastic conference platform.
Don’t know what to expect? Watch highlights of our hybrid Skift Global Forum 2021.
Health and Safety
We are continuing to follow all state and city guidelines for events in London, England. We will adjust any procedures as required by local authorities.
Proof of vaccinations are required.
The Londoner Hotel on Leicester Square will host Skift Forum Europe in March 2022.