Europe’s Premier Travel Event

March 24, 2022 in London and Online

Watch Each Session On Demand

Skift Forum Europe – March 24, 2022

Returning to London in-person for the first time since 2019, Skift Forum Europe is back – and better than ever before.

Join us for thoughtful conversations with industry makers and shakers, focused on the complex return of the world’s largest travel market as it continues to battle uncertainty and change in its recovery, as well as newfound concerns as the conflict in Ukraine unfolds. We will dive into this cautious future, ask the hard-hitting questions, and share insightful data points from Europe’s top leaders and global executives – all with the intention of understanding what lies ahead for travel’s optimistic 2022 return.

What’s shaping the future of travel in Europe?

20+ Speakers

Hear from executive leaders from: Accor, Airbnb, & many more

250+ Attendees

Meet with creative business leaders from Europe and around the world

Insights & Analysis

Uncover new insights, news, and analysis from Skift editors and researchers

Unforgettable Moments

Rooftop parties, live entertainment, and top-notch food & drink

Supported by amazing partners:

Want to learn more about partnerships? Visit our Sponsorship Opportunities page.


Our opening night event will take place at cloudM Tower of London at the citizenM Tower of London at 6pm on March 23.

Thursday, March 24th

9:00 AM
9:10 AM

Skift Research: Travel Health Index and the Big Trends to Follow

9:25 AM

A Macro View on Recovery and Europe’s Future

Ariane Gorin

Expedia Group
President, Expedia for Business


Dennis Schaal – Executive/Founding Editor
9:50 AM

Innovations Driving Hospitality and a Path for Growth

Klaas van Lookeren Campagne



Sean O’Neill – Senior Travel Tech Editor
10:15 AM

The Role of Online Travel in Europe’s Rebound and Beyond

10:45 AM

Networking Break

11:15 AM

What Comes Next for Tour Operators in a Changing Landscape

11:45 AM
12:00 PM

How Travel Will Change as Work, Life, and Mobility are Redefined

Amanda Cupples

GM, UK & Northern Europe


Dennis Schaal – Executive/Founding Editor
12:20 PM

An Action Plan for Sustainability

12:45 PM

Lunch Break

1:50 PM

Market Shifts Across Travel

Richard Clarke

AB Bernstein
Managing Director


Seth Borko – Senior Research Analyst
2:10 PM

Tourism’s Renewed Domestic Focus and Future Growth

2:40 PM

Using Payments to Design a Smarter Guest Experience

2:55 PM

Surprise Discussion: A Look at Greenland’s Return to Travel

Hjörtur Smárason

Visit Greenland


Rafat Ali – CEO
3:15 PM

Networking Break

3:45 PM

Reinventing the Digital Travel Experience

4:15 PM

Is Live Video The Future of Travel Marketing?

John Tertan



Seth Borko – Senior Research Analyst
4:35 PM
4:45 PM

The Role of Europe’s Evolving Aviation Landscape in the Global Recovery

Anne Rigail

Air France
CEO *Speaking via Video*


Seth Borko – Senior Research Analyst
5:05 PM

Looking Ahead to the Future of Travel


Rafat Ali – Founder & CEO
5:45 PM

Closing Reception

The Londoner Hotel

Finish Skift Forum Europe with drinks and snacks and additional networking time at the Londoner Hotel.

Asking the big questions:

Flexibility Amidst Volatility: What can the industry do to adapt quickly to crises and constant change? 

International’s Slow Rebound: What are destinations and suppliers doing to compensate for this unknown return?

Taking Action: How is sustainability now a top priority for all sectors, and what is being done to take action?

Simplicity Is the New Premium: What can travel do to meet new consumer demands around frictionless digital experience and also lifestyle’s new importance? 

Tourism’s New Focus: How has an increased domestic focus impacted tourism and what are the world’s largest destinations doing to adapt?

Low-Cost Leverage: Is pricing still a major factor for gaining market share, or do consumers now care more about time and experience than cost? 

A Return to Experience: From tour operators to activities and even the digital booking experience, how are sectors delivering on travel’s promise? 

Why You Should Join Us

Ways to Attend

Participate In-Person
Join the 16+ speakers, 200+ attendees in an intimate setting made for networking – plus cocktails and entertainment. Vaccinated guests only.

Watch Online
View the live-stream, participate in polls, ask questions via video or chat, and network with other conference-goers on our fantastic conference platform.

Don’t know what to expect? Watch highlights of our hybrid Skift Global Forum 2021.

Health and Safety

We are continuing to follow all state and city guidelines for events in London, England. We will adjust any procedures as required by local authorities.

Proof of vaccinations are required.

The Londoner Hotel Exterior

The Londoner Hotel on Leicester Square will host Skift Forum Europe in March 2022.

What to Expect

Compelling Conversations
Sessions with the travel industry’s most influential leaders and creative minds facilitated by travel media’s best journalists.

Must-Meet Attendees
Forum attendees are decision makers and innovators within their companies – which they’ve shaped or built themselves.

Unmissable Moments
A quote from the stage, a conversation with a fellow attendee, or a personal moment of inspiration – Skift Forums will change your work for the better.

Comparing Ticket Types

What You GetOnline OnlyIn Person
Live access to all sessions via our online platform
Access to the event app for iOS and Android
Networking with event attendees using event app
Access to on-demand session recordings
Pre-event evening reception in London
Entry to the Londoner Hotel event
Option to attend break-out sessions
In-person networking breaks
On-site refreshments during sessions
Discounted rate to book hotel rooms

Past Skift Forum Europe Events

2020 Sessions

2018 Sessions

2019 Sessions

2017 Sessions