Skift Future of Lodging Forum

March 29, 2023



The Great Guest Experience Upheaval

After the very successful debut of Future of Lodging Forum in New York last year – focused on what Skift has called The Great Merging – we are bringing it to London in 2023.

In our nearly post-pandemic world, consumers have made a choice: They want to travel. And they expect hotels and rentals and vacation homes and new innovations around these products to be ready to meet their new suite of demands.

Join us as Skift gathers leaders from across hospitality for this single-day event in London to discuss the future of accommodations, how new consumer behaviors are dictating change across the industry, and the continued blurring of hotels and short-term rentals on guest itineraries.

The Skift Future of Lodging Forum will feature creative thinkers, industry leaders, and new research, as Skift editors and analysts uncover the avenues for growth that “The Great Guest Experience Upheaval” may present for hotels and short-term rentals.

In this second edition of Skift Future of Lodging Forum, we will explore new opportunities, changing expectations, emerging technologies, and big ideas for the decade ahead.

Join us March 29 in London as we discuss:

  • How to determine and meet new demands
  • The emerging brands that already get it
  • Where consumers are booking now
  • From bleisure traveler to global nomad
  • The tech powering innovation
  • What smart leaders focus on

Why attend?

Connect with peers from across the travel industry during multiple networking opportunities.

Learn from top creatives and executives during exclusive interview sessions and talks.

Chart your path forward for 2023 and beyond based on your conversations and experiences at the Forum.

Who should join?

Each year Skift Global Forum attendees are a mix of both experienced veterans and forward-thinking newcomers that seek greater insight into the business of travel. Since we started our events program in 2014, we’ve welcomed over 21,000 attendees from all over the world.

Read more about attendees in the story Skift Forums: Behind the Numbers.

The Londoner Hotel

Where is it?

We are returning to the site of our successful Skift Forum Europe for this year’s Skift Lodging Forum. Join us at the Londoner Hotel on Leicester Square in central London for the March 29 event.


9:00 AM


With Rafat Ali

9:10 AM

Skift Research Overview

With Wouter Geerts

9:25 AM

A View on Hospitality’s Future

10:10 AM

Personalization’s Impact on Hospitality

10:45 AM


11:15 AM

The Blending of Everything

11:55 AM

How Short-Term Rentals Are Reshaping Experience

12:20 PM

A New Super Luxury Goes a Step Further

12:45 PM


1:45 PM

The Technology Shifts Ahead

2:25 PM

Wellness’s Renewed Importance to Hospitality

3:10 PM

The Future of Work’s Impact on Business Travel and Stays

3:30 PM


4:00 PM

How Products Are Adapting to Dynamic Consumer Needs

4:15 PM

Designing for Sustainability At Scale

4:40 PM

Big Bets and Future Investments

5:05 PM

Closing Session: Finding Growth and New Opportunity

5:30 PM


Details on speakers coming in early 2023. Watch sessions from 2022, below.

Early-Bird Pricing

There are a limited number of Early-Bird tickets available, after which the full price of £950 will apply to Solo Tickets and £875 for Group Tickets. All prices are VAT inclusive.

Solo Ticket

1 person

Register now for an in-person ticket to the London event.


Group Tickets

2-6 people

Bring the team to London and take your company to the next level.

From £700 Each

Please read our FAQ for details about refunds, safety procedures, and other details.

Subscriber Benefits

Subscribers to Skift Research, Skift Pro, Daily Lodging Report, and Airline Weekly receive discounts off full-price tickets to in-person events. Visit our Subscriber Benefits page to find your discount code.

Online Attendees

In early March 2023, we will offer a limited number of online-only tickets, exclusive to Skift subscribers.

Startup Discounts

A limited number of tickets are available to startups. You can apply for up to two tickets per company by filling out the Skift Live Startups form.

Watch 2022 Sessions on Demand

Use link in top right to view full playlist